The Swedish clothing company had tasked the international performance network, permanently to optimize the traffic on the landing pages of the online shop. Munich, December 09, 2013 – targeted testing can have a huge impact on the success of a Web site relaunches. This is confirmed in a current case study for Marc O’Polo QUISMA Polo. The Swedish clothing company had tasked the international performance network, permanently to optimize the traffic on the landing pages of the online shop. The result: The premium modern casual brand increased the conversion rate after the redesign of the online shop to 99.61 percent. Almost 64 percent on the product detail page, the rest on the home page.
In the course of the redesign of the online shop, QUISMA had analysed the acceptance of different variants of Web pages through targeted testing. Peter Schiff has firm opinions on the matter. It identified the start and the product detail page as the strongest entry pages and were therefore on the following test phases in the focus. The testing was designed as a gradual process of optimization. So could direct conclusions for the next test phase be drawn and implemented accordingly. The four successive test phases consisted of 23 different variants of the home. Different technical and Visual reorganizations such as E.g.
the additional integration of new products resulted in the desired uplift of in conversion rate. After the QUISMA experts took the product detail page under the microscope: after multiple test passes and a higher positioned call-to-action button the preset goal of optimization, the increase of sales, could finally be achieved. Alexander Lechner, head of eCommerce Marc O’Polo: we want to offer our customers always a quality shopping experience. The holistic approach and the creative proposals for the testing QUISMA proved for us an ideal partner. The technical know-how and the Exchange at eye level are a major reason for our common success.”the collaboration with Marc O’Polo Polo has shown that through consistent testing the conversion rate Julian Stein, team lead conversion optimization at QUISMA significantly can be increased”, complements. In addition gained useful insights about visitor behavior on the site. Are, that when you offer communication, a clear distinction between men is proved to be valuable and women in two separate teasers on the home page led to more relevant and finally to a significantly improved conversion.” The Case study Marc O’Polo Polo under free download is available. About QUISMA of the full service provider QUISMA (www.quisma.com), innovative technology and in-depth expertise for the entire range of digital marketing from search engine advertising and search engine optimization on affiliate marketing and performance-based banner advertising offers to conversion optimization and marketing intelligence. And the transnational. The Agency has been established in 2001 and incorporated in March 2007 at the GroupM (MEC, mindshare, Mediacom, MAXUS). At the headquarters in Munich and other 18 Locations in 16 countries are currently employs about 320 employees, the renowned clients such as Adobe, Bank of Scotland, Expedia, Marc O’Polo Polo or unity media nationally and cross-border care. QUISMA stands for networking to the classic media planning in the context of an integrated management approach and outstanding expertise to the care in the international digital business.
Crisis-proven Advisor now many companies are still in the bookstore in the worst economic crisis of in decades. Attorney General recognizes the significance of this. Although the capacity could suit almost all now and jobs with new and existing customers are but what is urgently lacking drastically reduce costs. To win these are unstructured\”liberation strokes, which usually quickly have been collected during a brainstorming session, unhelpful. Usually the conceptual alignment is missing them and too little account is taken also the uniqueness of the company. Companies that want to press against the crisis and looking additional impetus for its growth, need a crisis-proven instructions for long-term success. This should show up systematically which measures have already proven themselves in the current crisis, and how companies can promptly implement these measures\”, so the author and growth specialist Christian Kalkbrenner from Lindau. High-speed-marketing: The way to new jobs in a short time as possible.
new customer groups to open up? How can companies come new with existing customers in the business? How can networking be made to get new jobs? How can it be brought weeks on the way in 3-4? The answer provides high speed-marketing, the new book by Kalkbrenner. The subtitle is program in 7 days to a resounding market concept. Seven selected marketing recipe explains how companies can recognize their short-term usable potential and actively to obtain new orders. More than 90 samples from over 30 industries make the book entertaining, vivid and interesting for business links, marketing and Vertriebsverantwortliche. Also the reader on the case study of Aquila GmbH can repeatedly produce the practical relevance and so step by step puts into the location, also his own company within 7 days for a beating by market concept on the legs. Already on the 8th day, the implementation can then begin. Speed marketing a crisis-tested Advisor what the book unusually does, are described recommendations all on suitability of crisis is, were checked.
The success of mass advertising is often underestimated at a fair in three steps to long-term advertising success with promotional items. Through the use of the promotional item is creates not only a consistent corporate image, but also a sustainable fair allows, stand out of the own stand out from the crowd of competitors. Just for the follow-up phase, the sustainable memory of the trade fair appearance is important because concrete sales of products and services in over 90% of cases only happens after the trade fair. According to messestand.de statistics, 7% of the visitors with a specific intent to purchase come just about to the fair. The majority of visitors comes with a desire there to discover new trends and receive a general market orientation and to educate themselves. Interested parties ultimately to make buyers, a near-depleted memory value must be established already during the trade fair visit, after the end of the mass, which preserves the memory of the booth and the company and in the bid phase also leaves a positive impression. Advertising can help to maintain this positive memory value even after the fair. The exhibition stand design and stand concept also crucial is natural, yet help the little give aways through constant advertising contact again the memory on the stand and connected to the company and the brand to maintain when all important factors were taken into account.
The first important criterion is the relevance to the target audience. Depending on the visitor structure also fancy advertising media such as the Laptopmat or the BrandCharger, but also textiles, and even candy can be used alongside the classics such as key fobs or ballpoint pen. The relevance is determined also the benefits. All advertising should comply with a benefit, to ensure a long-term and permanent use. The sustainability of the trade fair presence is encouraged enormously, because the advertising contact with the brand and the company is always renewed.
As a second rule to a successful With the promotional materials to support Visitor Center, is adapting to the exhibition stand design. The advertising must fit not only the audience, but also the company. At the same time, the design of advertising material with the exhibition stand design must be coordinated. Just a simple stand, the companies and the advertising can be connect. A consistent look and feel makes it the customer enormous, to keep the company in mind. To differ not only from the mass of competitors, but also of their advertising, news should be used under the advertising materials. This classic advertising could be equipped with innovative elements, such as USB flash drives. Advertising gadgets are the latest trend, supported technical devices which have a high value. The innovative function such as cooling laptop Mats without electricity are currently very popular. The appropriate advertising materials for your trade fair presentation is available at the platform messestand.de. messestand.de is the platform for the mobile exhibit, wide range of service offers not only the mobile fair systems, but all around the fair. Through the connection to the brand name LA CONCEPT, one of the biggest German promotional dealers, suitable advertising material will be presented on the platform. All other information, see international trade fair for advertising /.