The success of mass advertising is often underestimated at a fair in three steps to long-term advertising success with promotional items. Through the use of the promotional item is creates not only a consistent corporate image, but also a sustainable fair allows, stand out of the own stand out from the crowd of competitors. Just for the follow-up phase, the sustainable memory of the trade fair appearance is important because concrete sales of products and services in over 90% of cases only happens after the trade fair. According to messestand.de statistics, 7% of the visitors with a specific intent to purchase come just about to the fair. The majority of visitors comes with a desire there to discover new trends and receive a general market orientation and to educate themselves. Interested parties ultimately to make buyers, a near-depleted memory value must be established already during the trade fair visit, after the end of the mass, which preserves the memory of the booth and the company and in the bid phase also leaves a positive impression. Advertising can help to maintain this positive memory value even after the fair. The exhibition stand design and stand concept also crucial is natural, yet help the little give aways through constant advertising contact again the memory on the stand and connected to the company and the brand to maintain when all important factors were taken into account.
The first important criterion is the relevance to the target audience. Depending on the visitor structure also fancy advertising media such as the Laptopmat or the BrandCharger, but also textiles, and even candy can be used alongside the classics such as key fobs or ballpoint pen. The relevance is determined also the benefits. All advertising should comply with a benefit, to ensure a long-term and permanent use. The sustainability of the trade fair presence is encouraged enormously, because the advertising contact with the brand and the company is always renewed.
As a second rule to a successful With the promotional materials to support Visitor Center, is adapting to the exhibition stand design. The advertising must fit not only the audience, but also the company. At the same time, the design of advertising material with the exhibition stand design must be coordinated. Just a simple stand, the companies and the advertising can be connect. A consistent look and feel makes it the customer enormous, to keep the company in mind. To differ not only from the mass of competitors, but also of their advertising, news should be used under the advertising materials. This classic advertising could be equipped with innovative elements, such as USB flash drives. Advertising gadgets are the latest trend, supported technical devices which have a high value. The innovative function such as cooling laptop Mats without electricity are currently very popular. The appropriate advertising materials for your trade fair presentation is available at the platform messestand.de. messestand.de is the platform for the mobile exhibit, wide range of service offers not only the mobile fair systems, but all around the fair. Through the connection to the brand name LA CONCEPT, one of the biggest German promotional dealers, suitable advertising material will be presented on the platform. All other information, see international trade fair for advertising /.