Often for small and Medium sized Business the Trade Show is the first step on the path to getting into exports. Since at the largest exhibitions of tradition present key buyers and press, the companies use them as a platform for showcase the latest products and services. Many companies regularly submit their products to those or other trade shows. Trade shows are a neutral territory for business talks. Here gather heads of various departments of companies, buyers of products, which increases the probability of meeting the exhibitors with the leadership of companies and decision makers about the purchase.
Participation in exhibitions is particularly important for companies who are looking for opportunities to sell in another country, so they can establish contacts with major distributors to build business relationships with them and identify the best way to market their goods in this country. Trade shows are a great significance not only for established companies that want to enhance their image and present new products, but also for new companies who may simply have no other means to offer their goods target audience. To demonstrate the new goods and public statements show – this is the perfect place. International exhibitions have numerous advantages, and international marketers prudent to consider them when planning their advertising campaigns. The Company may conduct test sales and find out what the reaction of potential distributors before they launch a new product to market. Potential distributors participating in exhibitions for the same reasons: they can become acquainted with the products of the company and see what the reaction to her market.