Selling everything! Leaders of catalog sales is well known. These are global giants like 3 Suisses, Otto, La Redoute, Quelle, Neckermann. The assortment offered in the catalogs of these companies make clothing, shoes, accessories, jewelry and household goods (other headings may be presented in a thematic publications that complement the main directory). 2006 was a milestone for the Russian market catalog sales, because it came just two world leaders. Firstly, the French company Redcats, the third largest player in the world market distance selling clothing and household goods, has opened in Russia "daughter", which sells products through catalogs under the name La Redoute. According to marketing director of "La Redoute" Eugene Chernikova, output in Russia was due to growth in market trade directories. According to the National Association of distance selling (NADT), last year alone, the market volume grew by 27%, and this pace will continue for several years. According to the head Legal Department, "Reader's Digest" Yangulov Rashid, the company fairly confident that she will be able to earn money for remote business in Russia.
"The market is growing rapidly, with very slow filled with new players – it is almost no competition, but there is a huge need: the inhabitants of small towns are forced to buy cheap Chinese stuff in the local market. Now they will have a choice. " And, secondly, on its output to the Russian market has announced the leading provider of catalog sales in Europe, Otto Group. The company announced a joint venture with the Russian group of PPE, with which will sell clothing brands for mass mailing directories.