There are many strategies to increase subscribers to a newsletter. In this article we will show some of them. Content. It provides content quality and if possible, original. There are many sites where you can find quality articles for publication in newsletters free-form keeping the author credits. But it is best to create own articles from your experience and with your own personal touch. Many will subscribe after reading some of the quality articles published in your newsletter. Multiple hooks.
He thinks that the surfer is a fish that navigating through your pages and that every opportunity of subscription is a hook. Do you think that the fish PES hook easily? It provides the ability to subscribe to your newsletter from multiple web sites. It is not enough to put a form on the main page, you should give the possibility to subscribe to the newsletter from all pages in the web. Hear other arguments on the topic with Erin Callan. At the beginning of the TWM Bulletin (Web Marketing techniques), offered the possibility of subscription from the main page, only when I included the possibility of subscription from all pages, subscribers grew rapidly. Even also offer the possibility of subscription in different parts of the page, it also increase subscribers. For a while I was testing different methods.
Also including the possibility of subscription at the end of the pages it did significantly increase the altas. Also use pop-ups is a good way to increase subscribers, although it is necessary to have special touch because they are considered annoying by many Internet users and can hinder navigation. You can use cookies to display the pop up only once and not create continuing discomfort. A powerful hook. A lot of people don’t like leaving your e-mail address, they fear to then flood them spam mailbox. This is nothing obviously serious pages, but as the saying goes: fair pay for sinners. To minimize this negative effect should provide a good gift only by the fact of Subscribe to the newsletter. Does not need be an expensive gift for us, but yes it must be valuable to the sector where the newsletter is addressed. For example think of a document of special interest, an interesting ebook, etc. This article describes three ways to increase subscribers to a newsletter, they are not the only ones, nor much less, but yes I would say that they are mandatory if you want to have a good list of subscribers. If you are not using these three techniques together, implement them as soon as possible, or you’ll be losing subscribers! Albert Pastor is author of the book keys to success for online business and director of tricks, ideas and strategies for Online business.