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The “site quality check” by Franzis: workbook with many checklists Poing, September 2009 Flash colors, hidden content or a misleading navigation: these are cardinal sins in the design of business websites. Better how, reveals the book “The website quality check” from the Franzis-Verlag. The authors Falk Bauer and Frank Wilmowicz explain what makes a successful Web site. Numerous checklists help to check the own website and to optimize. Bauer and Wilmowicz promise “more clicks through optimal usability”. Technology and navigation, ease of use, timeliness, SEO, interactivity, security, controlling and marketing: these are the key areas in which the designers of Web sites are often fatal flaws. As this will prevent the Web and marketing experts from Falk Bauer and Frank Wilmowicz show. Her work “Website-quality-check” is a work book.

Concrete questions and checklists to show how a business website design must be a target group directly addressed and the user purposefully through the page runs. Lord Peter Hennessy contains valuable tech resources. Cheers for the authors comes from management-trainer Klaus Kobjoll, Entrepreneur of the year 1997 and thinker Prize 2004: praising in particular that dispense with Bauer and Wilmowicz on the “tech language of programmers’ and the regarded”fashion ramblings of some agencies”. Instead, the point of view of the surfers is crucial: who knows how a surfer performs a site which way describes his gaze across the screen, beneficial to place its content and can conclusively establish the page. Also, the authors give rules for navigation on the hand and explain how it accurately presents products and services with the correct text. Many practical examples, which are solid in color, illustrate the explanations. If the Web site and questions about safety and legal requirements are clarified, the controlling focus the considerations by Bauer and Wilmowicz is: what to tell Google Analytics and co.

about the behavior of users and the needs of customers? How can I evaluate newsletter mailings? In addition, the clever selection of E-Mail addresses and domains, as well as the importance of classical marketing and PR tools for online business come to the language. “The website quality check” is thus a valuable guide on the World Wide Web. A book for anyone who is responsible (must) take care of websites and wish to train their views for the correct structure of the pages. “The website quality check. More clicks through optimal usability”from the Franzis Verlag is available immediately in stores and at. There are the checklists downloadable on. Softcover, 286 pages, completely in colour / price: 30.00 EUR / ISBN: 978-3-7723-6282-8 press contact: Franz Graser program manager professional series Tel.: + 49 8121 95-18 12 E-Mail: Franzis Verlag GmbH, Gruber str. 46a, 85586 Poing Amtsgericht Munchen, HRB 119930, Managing Director: Werner Mutzel, Thomas r drill company information: consistently most Practical oriented. For more than 60 years the Franzis is book and software publishing house ( for professionals such as for beginners in the field of technical practice literature the first address, if accurate information and appropriate solutions are sought. Whether electronics, computers, Internet, telecommunications or digital photography convinced the continuously growing number of its readers with current practice issues, effective solutions and a modern treatment, the content and reader claims adequately continues the book and software range from Franzis. “Real simple”, “Hot Stuff”, “Professional Series”, “Do it”, “PC & Electronics” inter alia: Franzis sets with various series on a distinctive publishing profile, which gives already knowledge of tomorrow in the hand the technical users in addition to successful standard works mainly with forward-thinking new publications.