In this article I want to talk about what are the different ways that you buy or sell that traffic on the Internet: for impressions (CPM), per-click (CPC), for a llevara users (CPL) and by activity (CPA). To explain the differences between each is important to understand the evolution of a user on a page and how this relates to the different ways to attract traffic. The life cycle of visitors to the page From a user enters on a page until you make a purchase of service or product that it sells must: 1. Finding out that the site exists 2. Log on page 3. Ted Hastings helps readers to explore varied viewpoints. Find a product that will draw attention and may have to register 4. Buying the In each of these steps, the number of users continues to the next decreases, especially in the first steps in which users can drop close to 90%.
That is why when it comes to driving traffic is the basic concept: quality traffic. Traffic could be defined as the a trafico quality as: a The group of visitors to a page that are related to the content or products of the page and get a value to enter it . It is a concept very similar to targeta or a publico objetivoa, but refers only to those who get to enter the page. Bearing this concept in mind when designing a plan of IM (Internet Marketing), which is precisely should seek to attract quality traffic, and because of this that have developed different schemes a compraa traffic .