Reaching the top of search results is one thing, keeping this position is a different part of the game It takes much time and effort to get a higher ranking in search engines, but once you’ve reached You must continue to deploy your efforts to stay there. The many tasks you have performed to achieve this excellent positioning must be conducted continuously to stay on top. This includes the regular updating of your website, but for the most part, stay on top of search results from further optimization techniques off-page. In other words, you must continue to make these one-way incoming links. You want inbound links to your site from websites that receive a lot of traffic but are also in high ranks of search engines for these keywords.
And as you get inbound links from such sites, search engines see you as a site equally important.
There are many ways to get an inbound link on the websites of other persons. The best way, however, is to participate in their blogs, submit content, and if permitted to join their forums and include your own link in all these activities. If you contact the site owner to request a link to your site, you are asked very often to make an exchange. Reciprocal links or link exchange, links are often vanish, at worst penalize you, it depends on the mood of Google. If you got the famous Google PageRank, you can freeze it or do you absorb another site in lower or zero PageRank. The outbound links have a worse effect on your rankings, because they are considered spam by Google.
The effect on the PageRank will simply disadvantageous. You need to be careful that you allow outgoing links on your pages, generally avoid them and go instead to the conquest and the establishment of incoming links. For this reason, it is better to find another way to get your link on this site. If really no other means are possible, then accept the link exchange if the site is really worth your point of view, that of your visitors and the search engines in general (note the PageRank for Google). You just need to continue to raise your website by adding content on a regular basis, adhering to all rules of SEO optimization and obtaining continuous inbound links to your site important. Other strategies can also help you grow your site on high ground. Study well the new movements such as social network marketing, including blogs and Twitter that makes a lot of noise in the world and which will soon sweep across France. So be ready!