Effectiveness of participation in the exhibition consists of many factors: the right choice exhibition, sophisticated training program, good work team stand staff and, of course, the design of the stand. Results special studies show that visitors, walking the aisle of the pavilion, spends about 5 seconds to make a decision about whether or not he come to this stand, or not. Only 5 seconds to take solutions, and, as has long been known for 90% of this solution is based on visual perception! Common ways of perceiving the same for all, and knowledge of the laws of perception can be a powerful weapon dizaynera.Dizayn stand – this message exhibitors to visitors walking along the aisle between the booths. It does not matter how expensive and 'cool' is the message. The most important thing – to use the design possibilities for creating such an appeal to the commission of acts – ie, formation of desire to come to the stand the visitors. Design is the visual embodiment of the concept of the company and its expectations regarding the target audience. This is true even when we are not talking about complex and expensive designs, but only about a poster on the wall and a table with a decomposition of the samples. Here, Dennis Lockhart expresses very clear opinions on the subject.
All of the firms participating in exhibitions, or by other means, form a design of your stand. The problem is that they do not always think about it. Stand Design can be simple or complex, professional or amateurish. But it is present in every stand regardless of the wishes of companies – exhibitors! If you have not thought through the text of his 'design – the message' visitors Exhibition 'dopishut' it for you, and it can be quite not what you expected! You can attract a large number of casual visitors who will take your time, while how your target audience – the wholesale buyer, and it makes sense to do stand quite private, cozy for negotiations, and to expose at least samples of the products, replacing other directories.