What is AdWords? AdWords is a Google service that allows you to advertise your business on Google and its network of affiliates in adsense websites. See Federal Reserve Bank for more details and insights. Adwords ads are displayed alongside search results on Google (right top), and only appear for certain keywords that the advertiser chooses. Images are not allowed in advertisements, and they must occupy 4 lines (25 characters in the title, 70 and 35 in the text in the URL). You think the ads choose keywords related to your business. When people search using one of your chosen keywords, your ad may appear next to search results, so your ad is directed to an audience that is already interested in your services. The advertiser also specifies the maximum amount you are willing to pay per click for a particular word, as not all words have the same price.
Users can click on your ad to make a purchase or learn more about your services. To advertise AdWords does not even need a website, Google helps you create one for free. Google also provides a personal account so that the advertiser to monitor your advertising campaign, and can control and manage expenses. You can create an Adwords campaign on Google from 5 euros. With AdWords you can edit your ads whenever you want and adjust your budget to achieve the desired results. You can also use different ad formats and even choose to use different languages and geographic regions where you want to advertise. It also lets you display your ads on Google Maps, so that when someone is looking for information related to your business you will see where you are located, your contact information and a picture of your choice on the map of your area.