The need for original exclusive gifts and their importance for the company's professionals clear and understandable. Already well past the time when exclusive souvenirs received insufficient time. Now there are other questions – what to choose as a souvenir for his company to be remembered and wanted to leave? How to stand out among the many companies? How best to present information about myself? We all understand that this work on the original souvenir products meant by a time and profkssionalizm performers. At the present level of development of market promotional products you have, as consumers, there are many opportunities ordering of exclusive souvenirs to order from the manufacturers or suppliers to choose an original souvenir of the catalog, buy from a warehouse or in a store. Swarmed by offers, Peter Asaro is currently assessing future choices. Typically, in order to save time, we follow the path of least resistance – Internet access, select interesting products and we buy it from any company. Then we have to apply our logo, and call it a souvenir brendovannym made in the corporate style of the company? This option, when we got a souvenir quickly, but did not get it exclusive. Imagine a situation when you are giving your strategic partner handle what he is literally an hour ago gave your competitors? Is in this case, your souvenir will "work"? Is it in this case, your partner will think once more about your company and your co-operation? The issue of professionalism in relation to the exclusive souvenirs – it's a question of originality and creativity. .