Internet has changed the behavior of consumers and we as sellers can not be alien to those changes. The consumers now are more informed than ever before because they have at their disposal enormous amounts of information about products and services that require, brought to the comfort of your home or Office and just a click away. For that we approach consumers in the ocean of information that exists on the web, we can avail ourselves of the internet real estate Marketing strategies. Real estate Internet marketing can be defined as: strategies used on the web by professionals in the real estate sector to attract to your web site visitors qualified, awaken interest promoting their products and services, capture data to keep in touch and convert them into prospects for customers. Attract visitors to your web site, is known in marketing on the internet such as: carry traffic to the web site.
There are several ways to achieve this, some free and others pay. One free way is to keep the site with information updated It is important for our visitors. One of the forms with payment is through advertising pay per click (PPC) campaigns. When we speak of qualified visitors, we mean visitors really interested in what we are offering at that time. Convert them, it is achieving that visitors take an action previously defined by us. For example: answer a survey, fill out a form with your personal information, or make one call, among others. If the visitor meets that goal, then talk about conversion, otherwise not. So this process can get good results it is important to articulate a series of strategies, in this article naming only a few, among which are:-classified ads in real estate portals – sponsored links campaigns – e-mail marketing campaigns – participation in social networks. Each of these strategies has its own tactics: for example in sponsored links, highlights a widely used tactic that consists of making advertising campaigns with text ads in any of the major internet search engines, for appear in the search results when a sailor make a query using words you think show you what you are looking for at that time.